Betway is an international online sportsbook and gambling company that was originally founded in 2006. Betway is owned by the Souper Group, which is a holding company that owns not just Betway but also Spin Casino and multiple other online gambling companies.
Betway offers online sports betting and a range of online casino games. They have offices in London, Malta, Guernsey, and in Madrid. The company employs 600 people internationally as well as 1,300 dedicated third–party support staff.
They hold gambling licenses from many different countries, allowing them to operate legally in these countries and across borders in instances where international licenses are accepted. Among them are licenses from Argentina, Belgium, Denmark, France, Germany, Italy, Malta, Mexico, Poland, Spain, South Africa, Sweden, the UK and various US states.
Betway is a member of the European Sports Security Association, the Independent Betting Adjudication Service, the Remote Gambling Association, and the company is also accredited by international testing agency eCOGRA.
Additionally, Betway is partnered with the Professional Players Federation and they are a supporter of the Responsible Gambling Trust.
Betway offers a welcome bonus known as "flexibonus." Upon the first deposit, customers receive a 100% bonus, up to 100 EUR. The minimum deposit is 10 EUR, and the bonus must be utilized within 30 days. To fulfill the wagering requirement, the bonus money must be wagered six times its amount. The contribution towards the requirement varies based on the odds: bets with odds over 1.75 count 100%, Each Way and accumulator bets with at least one selection require odds of 1.40 or higher, bets with odds between 1.3 and 1.74 contribute 12.5%, while anything below counts as 0%.
Betway's Free Bet Club offers participants two free bets, each valued at £5. To qualify, users need to place £25 on accumulator bets with three legs or more, featuring a combined price of 2/1 or higher. These bets must be placed before Saturday, and the free bets will be credited on Saturday and Monday. The free bets remain valid for 30 days after being credited and do not carry any wagering requirements. Winnings from the free bets will be paid out minus the original betting amount.
Upon registering with Betway Casino, customers can benefit from a welcome bonus spread across their first three deposits. The breakdown includes a 100% match up to 2500 NOK on the first deposit, a 25% match up to 2500 NOK on the second deposit, and a 50% match up to 5000 NOK on the third deposit. Each deposit requires a minimum of 100 NOK. To unlock the bonus funds, players must fulfill a wagering requirement of 50 times the bonus amount.
Betway serves as the official betting partner for several prominent sports teams, including West Ham United, Arsenal, Atletico Madrid, Eintracht Frankfurt, FC Schalke 04, Brighton & Hove Albion, and the NHL. Additionally, Betway holds the position of the North American betting partner for Tottenham Hotspur.
Throughout the years, Betway has received many awards in the casino and sports betting industry, though the Betway Group homepage currently only lists the following:
The Germany magazine Focus awarded the betting site with a “Sehr Gut” (“Very Good”) stamp of approval in 2022, where their customer service, betting offer and safety and security were particularly highly rated.
With a large number of gambling licenses, Betway aims to conduct itself fairly and aims for a trustworthy partnership not just as a sponsor and partner of many football and other sports clubs but with their customer base as well.
However, they have been found to violate licensing rules and regulations in the past. The UKGC is particularly strict, meting out fines whenever necessary.
In 2019, Betway disbanded their VIP department after headlines were made that this department encouraged high-rolling customers to keep spending money on gambling products.
In 2020, they slapped Betway with a record £11,6 million fine for failing to prevent money laundering and adhere to consumer protection measures. Over a period of four years, one customer was allowed to make deposits worth £8 million and lose £4 million during that time.
In 2022, another fine of $464,000 was issued by the UKGC because the betting site had added its logo to the children’s page of the West Ham United FC’s website. Children that had downloaded a printable teddy bear with the West Ham logo, would have consequently been bombarded with gambling ads.
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